Art Direction for Bloomingdale's
Responsible for photoshoot direction concept and art direction on set, collaboration with producers in selection of photographer, models, and/or prop stylists within budget, managment of post-production in tandem with retouching team, final layout and typography design.
Evolution of “Fashion Director Finds”
Creative Direction: Johnathan Cassidy + Sophia Tang ︎︎︎ Art Direction + Design: Emma Cason-Pratt
Creative Direction: Johnathan Cassidy + Sophia Tang ︎︎︎ Art Direction + Design: Emma Cason-Pratt
This section was formerly a collage style spread featuring seasonal favs from each Fashion Director at Bloomingdale’s. We evolved the design to move from the montage puzzle of silhouetted laydowns to a splashier editorial spotlight with larger photography styled within environments to give the products more energy and personality. This change in design strategy resulted in content that was easier and more fun to engage with.
Designs from 2016
Rebranded Designs from 2017
Go with the Grain Editorial
Creative Direction: Prim Chuensumran • Art Direction: Emma Cason-Pratt
︎︎︎ Photographer: Travis Rathbone • Prop Stylist: Ariana Salvato
Creative Direction: Prim Chuensumran • Art Direction: Emma Cason-Pratt
︎︎︎ Photographer: Travis Rathbone • Prop Stylist: Ariana Salvato
This still life shoot was inspired by one of my favorite American sculptors, Louise Nevelson, and the wood block heel trend of Spring 2016 👡👡 All block sculpture backgrounds were created live on set!
The Boutiques / Sunset + Spring Campaign
Art Direction, Styling + Design: Emma Cason-Pratt ︎︎︎ Photographer: John Fei
Art Direction, Styling + Design: Emma Cason-Pratt ︎︎︎ Photographer: John Fei
100% Exclusive Campaign
Art Direction + Design: Emma Cason-Pratt, Marie Castiglione • Photographer: Travis Rathbone • Prop Stylist: Betim Balaman • Painter: Ken Tate
Art Direction + Design: Emma Cason-Pratt, Marie Castiglione • Photographer: Travis Rathbone • Prop Stylist: Betim Balaman • Painter: Ken Tate
Throwback to art school! For this shoot, I art directed the accessories photography featured in the 100% Exclusive campaign for Spring 2016. The concept was to use art terms in collaboration with American artist Ken Tate to highlight designer collaborations unique to Bloomingdale's.
Live Large Editorial
Art Direction + Design: Emma Cason-Pratt • Photographer: Joel Stans • Miniatures artist: Phillip Nuveen
Art Direction + Design: Emma Cason-Pratt • Photographer: Joel Stans • Miniatures artist: Phillip Nuveen
One of my all-time favorite shoots, this story features the work of miniatures artist Phillip Nuveen. From an assortment of merchandise, I researched each brand and created moodboards for environmental prop ideas that Phillip used to bring each piece to life.
Spring Top Trends + Fashion Formulas | Art Direction + Design: Emma Cason-Pratt • Photographer: Travis Rathbone + John Fei
