Responsible for creative direction, high-quality photoshop compositions, and design for Better Homes and Gardens® Real Estate client, including seasonal campaigns and monthly marketing materials.

The Be Better® talent attraction campaign helps communicate the unique value of joining BHGRE. Our design centers around the word BE, using messaging such as Be Trusted, Be Iconic, Be Social, Be Distinctive, etc. Our main BE graphic collage employs iconic BH&G imagery like the magazine and cookbook to convey lifestyle branding, along with specific tools and features such as their core values (P.A.I.G.E.), that serve to highlight the trusted and recognizable Better Homes and Gardens® Real Estate brand.

Using Adobe XD, I collaborated with our UX team to design and optimize a brand new mobile-friendly talent attraction/careers website from the ground up, featuring company-specific pages and deep integrations with ARMS, a Recruiting CRM.

I developed the look and feel of the Expect Better® Certification program, including copywriting for the oath and design of a comprehensive suite of branded marketing materials. The program combines marketing strategy with customer-centric techniques and brand tool training.