100% Bloomingdale's Campaign Infographics

Responsible for: Concepting, Art Direction, Typography & Design

This reoccurring infographic piece sits inside the front cover gatefold of the Spring/Fall Ready-to-Wear catalogs. It presents the customer with an array of exclusive products only available at Bloomingdale's, from fashion to fine jewelry and home goods.

Each season, I would collaborate closely with our amazing in-house copy writing team to create cohesive story groups from oftentimes "leftover" shoppable items that did not fit into the bigger campaigns. We would find common threads to unite 30+ products, highlight seasonal trends, plus add fun facts from behind the scenes at Bloomingdale's to bring personality to the spread. I art directed the still shots and lay-downs with our in-house photo studio, and designed everything together into the layout to create dynamic infographic style pieces.

SVP Design Direction: Sophia Tang
Art Direction and Design: Emma Cason-Pratt
Copy Writing: Steven Jessop, Molly Prentiss, Desi Gallegos