Emma Cason-Pratt is an experienced Senior Art Director in New York City with a demonstrated history of working in creative marketing for both start-ups and large corporations. Her combined interest in photo+video art direction and visual design result in successfully leading a project from concept to final product. Strong mentoring and management skills, and an all-hands-on-deck team player.

Clients: Peter Thomas Roth, Bloomingdale’s, Henri Bendel, Justworks, Qapital, Chief Marketing Partners, The Miami Herald, BORO Magazine

Other than pixel pushing...

Reading The New Yorker Cartoons 🎩
Lectures on the mysteries of the universe 🚀
Going on bike rides 🚲
And, of course, card making 📬

Say Hello 💬

Naturally Serious Skin Care

As Associate Creative Director, I led global creative strategy to launch Naturally Serious, a cleanly-made, ethically developed skin care line targeted at eco-conscious millennials, by bringing all campaigns and brand collateral to life with strong storytelling across digital channels and retail spaces.

Responsibilties included design of all product packaging, in-store visual merchanising, education and event materials, photo and video shoot art direction, and social media content.

Creative Direction: Emma Cason-Pratt
her: Julia Comita
Editing: Lana Yein Lim

Brand Guide

Wesbite Launch Design

Marketing Swag + Sephora In-Store Experience:

Still Life Art Direction for Bloomingdale's

Responsible for: photoshoot concept & art direction on set, selection of photographer & prop stylist, managment of post-production retouching, final layout and typography design

Go with the Grain Editorial
Creative Direction: Prim Chuensumran • Art Direction: Emma Cason-Pratt
Photographer: Travis Rathbone • Prop Stylist: Ariana Salvato

Inspired by one of my favorite American sculptors, Louise Nevelson, and the wood block heel trend of Spring 2016, this shoe editorial was such a fun project – it's not often when you can let your inner child loose to play with LOTS of blocks all day.

Sunset + Spring Accessories Campaign
Art Direction, Styling + Design: Emma Cason-Pratt • Photographer: John Fei
Sunset + Spring Accessories (part private label, part curated boutique collection at Bloomingdale's) targeted at millennials.

100% Exclusive Campaign
Art Direction + Design: Emma Cason-Pratt
Photographer: Travis Rathbone • Prop Stylist: Betim Balaman • Painter: Ken Tate

Art directed the accessories photography featured in the 100% Exclusive campaign for Spring 2016. The concept was to use art terms in collaboration with American artist Ken Tate to highlight designer collaborations unique to Bloomingdale's.

Live Large Editorial
Creative Direction: Rachel Spaeth • Art Direction + Design: Emma Cason-Pratt
Photographer: Joel Stans • Miniatures artist: Phillip Nuveen

One of my all-time favorite shoots, this story features the work of miniatures artist Phillip Nuveen. From an assortment of merchandise, I researched each brand and created moodboards for environmental prop ideas that Phillip used to bring each piece to life. Still obsessed with those Barbie-sized heels.

Bloomingdale's "The Greatest" Holiday Gift Guide

Responsible for: Typographic Design and Layout, Holiday 2017 campaign.