Emma Cason-Pratt

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	<title>Emma Cason-Pratt &#124; Hyphenated Design</title>
	<link>https://hyphenated.cargo.site</link>
	<description>Emma Cason-Pratt &#124; Hyphenated Design</description>
	<pubDate>Wed, 14 Aug 2024 20:59:53 +0000</pubDate>
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		<title>About Emma Cason-Pratt</title>
				
		<link>https://hyphenated.cargo.site/About-Emma-Cason-Pratt</link>

		<pubDate>Tue, 04 Oct 2011 21:53:58 +0000</pubDate>

		<dc:creator>Emma Cason-Pratt &#124; Hyphenated Design</dc:creator>

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	Emma Cason-Pratt is an experienced Creative Director with over 10 years of experience building and scaling brands across healthcare, luxury real estate, beauty, and fashion.&#38;nbsp;

I specialize in developing brand worlds end-to-end—from visual identity and packaging to campaigns, digital experiences, and omnichannel storytelling. Equal parts strategic leader and hands-on creative, I bring strong taste, design fluency, and a collaborative approach to every project, creating work that feels elevated, cohesive, and built to drive meaningful engagement.

I’m also a dedicated mentor and people manager with experience leading both in-person and remote teams. Known for my positive, solution-oriented mindset, I approach every challenge—big or small—with curiosity, adaptability, and an all-hands-on-deck spirit that helps teams do their best work.Say Hello 💬


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Other than pixel pushing... Going on nature hikes 🐊Trying new cuisines&#38;nbsp;🍜
 Community volunteer 👋Of course, art making 📬
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		<pubDate>Mon, 25 Jun 2018 17:11:18 +0000</pubDate>

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		<title>Riley Smith Group Branding</title>
				
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		<pubDate>Sun, 09 Oct 2022 18:56:48 +0000</pubDate>

		<dc:creator>Emma Cason-Pratt &#124; Hyphenated Design</dc:creator>

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	Branding Development for Riley Smith Group
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/c0bd5ec2bc8865e932c0e80d5612fd861697082d68f46a215b026c40e293d024/2022_RileySmithGroup_LogoPres_Unveil-2_Page_03.png" data-mid="155311219" border="0"  src="https://freight.cargo.site/w/1000/i/c0bd5ec2bc8865e932c0e80d5612fd861697082d68f46a215b026c40e293d024/2022_RileySmithGroup_LogoPres_Unveil-2_Page_03.png" /&#62;The Riley Smith Group is a leader in South Florida’s real estate market with over $1 Billion in sales. My creative team at Compass was tasked with developing an ultra-unique brand design with a sleek luxury feel, including a new suite of logos, to match their superior level of market knowledge and strategic insight into the intricacies of selling and buying homes.First, we met with the principal agents to kick off the conversation about their expectations. We wanted to know what makes RSG special, from their company history to where they see their future growing years ahead. Once we understood their unique brand proposition, our creative team quickly got started brainstorming directions that would wow both internal and external stakeholders.
We diligently incorporated their feedback and progressing business needs, and the RSG team was thrilled at the final direction we created. This direction was inspired by cyanotype prints, which tied into the theme of both capturing natural beauty and architecture details (cyanotypes are how architectural blueprints were historically created). After receiving their approval, we created a full set of branded assets and marketing materials from social posts, digital ads, stationery, and even a branded Freebee golf cart to take around town!

Associate Design Director: Emma Cason-Pratt
Senior Designer: Carlos Salazar
Associate Designer: Maggie Weidner

Marketing Advisor/Project Manager: Amanda Camejo
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		<title>New Dev + Property Branding</title>
				
		<link>https://hyphenated.cargo.site/New-Dev-Property-Branding</link>

		<pubDate>Fri, 03 Jun 2022 17:44:09 +0000</pubDate>

		<dc:creator>Emma Cason-Pratt &#124; Hyphenated Design</dc:creator>

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	Community New Development Branding

Concepting and design execution of branding pitch presenation for a new development community in Wells, Maine.
 Design Director: Emma Cason-Pratt

Marketing Advisor:&#38;nbsp;Maggie Raeder


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Mont Blanc: $26M Luxury Property BrandingA dreamy home that is essentially a private resort, Mont Blanc features stunning Cycladic
architecture inspired by the Greek Islands. Listed at a record-breaking $26.5m, it was the highest-priced listing on Florida’s Emerald Coast.&#38;nbsp; My team met with the agents to better understand this expertly detailed home and create the perfect branding system to wow potential buyers.
Design Director: Dallas Duncan Franklin
Associate Design Director: Emma Cason-Pratt
Senior Designers:&#38;nbsp;Hannah Tsvayberg,&#38;nbsp;Laura Capps
Marketing Advisors/Project Managers:&#38;nbsp;Angela Brangaccio, Stephanie Bennett
Figjam Brainstorm:
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Presenation Deck:
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&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/3b12308c91bac38fc936c40266ec7e391401b585754e948d1d0e16526cc4f3ee/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_15.png" data-mid="152517642" border="0"  src="https://freight.cargo.site/w/1000/i/3b12308c91bac38fc936c40266ec7e391401b585754e948d1d0e16526cc4f3ee/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_15.png" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/31b47262680cce32d0346d6d8ed053d3cb8032f98818902419ef126f345177d5/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_16.png" data-mid="152517643" border="0"  src="https://freight.cargo.site/w/1000/i/31b47262680cce32d0346d6d8ed053d3cb8032f98818902419ef126f345177d5/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_16.png" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/100c5ab5ba98f5b0c3590f5468e6acb5512ed8f255569bffe1d1e2300d67d7f3/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_17.png" data-mid="152517644" border="0"  src="https://freight.cargo.site/w/1000/i/100c5ab5ba98f5b0c3590f5468e6acb5512ed8f255569bffe1d1e2300d67d7f3/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_17.png" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/fd8b6001948ddee3945350955fc6423f257e4ff9807ec170c9000da57bf102e9/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_18.png" data-mid="152517645" border="0"  src="https://freight.cargo.site/w/1000/i/fd8b6001948ddee3945350955fc6423f257e4ff9807ec170c9000da57bf102e9/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_18.png" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/9e447da717be674cc860ec6677b864b7f18f225879e04cdba8da963652014c2f/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_19.png" data-mid="152517646" border="0"  src="https://freight.cargo.site/w/1000/i/9e447da717be674cc860ec6677b864b7f18f225879e04cdba8da963652014c2f/2206-Spears-MontBlanc-Property-Logo-Presentation_FOUR_Page_19.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Compass FL Social</title>
				
		<link>https://hyphenated.cargo.site/Compass-FL-Social</link>

		<pubDate>Wed, 13 Apr 2022 17:02:17 +0000</pubDate>

		<dc:creator>Emma Cason-Pratt &#124; Hyphenated Design</dc:creator>

		<guid isPermaLink="true">https://hyphenated.cargo.site/Compass-FL-Social</guid>

		<description>
	Compass Florida 
Social Media Collection 2022Design direction, typography and branding design for Compass FL social story suite including templates for Meet the Team, Guess the Neighborhood, and Weekend Wind Down.


&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/192418363e5978c8657b263e3136ca367d4d4bc9aeaf267f2830fe983b30f215/2022-01_-FL-Instagram-Templates_Presentation_V2_Page_1.png" data-mid="139564402" border="0"  src="https://freight.cargo.site/w/1000/i/192418363e5978c8657b263e3136ca367d4d4bc9aeaf267f2830fe983b30f215/2022-01_-FL-Instagram-Templates_Presentation_V2_Page_1.png" /&#62;&#60;img width="3094" height="1740" width_o="3094" height_o="1740" data-src="https://freight.cargo.site/t/original/i/595aa46d7b2865dd58690b1263e7a8e6f03a2acf310fca4a52117c455defc0e3/2022-01_-FL-Instagram-Templates_Presentation_V2_Page_2.png" data-mid="139564404" border="0"  src="https://freight.cargo.site/w/1000/i/595aa46d7b2865dd58690b1263e7a8e6f03a2acf310fca4a52117c455defc0e3/2022-01_-FL-Instagram-Templates_Presentation_V2_Page_2.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/657674b215cdf41856589e534c802e3971954ac37ad6e0cee2b8cefeacfb76bb/2022-01_-FL-Instagram-Templates_Presentation_V2_Page_3.png" data-mid="139564403" border="0"  src="https://freight.cargo.site/w/1000/i/657674b215cdf41856589e534c802e3971954ac37ad6e0cee2b8cefeacfb76bb/2022-01_-FL-Instagram-Templates_Presentation_V2_Page_3.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Sink/Swim RISO Zine</title>
				
		<link>https://hyphenated.cargo.site/Sink-Swim-RISO-Zine</link>

		<pubDate>Sun, 09 Oct 2022 18:25:22 +0000</pubDate>

		<dc:creator>Emma Cason-Pratt &#124; Hyphenated Design</dc:creator>

		<guid isPermaLink="true">https://hyphenated.cargo.site/Sink-Swim-RISO-Zine</guid>

		<description>
	Sink/Swim Microplastics ZineLimited Edition RISO PrintThis zine was a passion project between my creative team at Compass. We were inspired to create this piece during our group beach clean-up&#38;nbsp;volunteer day, when we tried to find the weirdest trash and ended up doing a photoshoot of our strange compilations. However, we were most concerned with the huge amount of microplastics we saw everywhere in the sand.Part group-collaborative poem, part educational study, this zine seeks to stir emotion about prioritizing our environment through whatever actions, big or small, that each of us can do every day.
Contributing Team: Emma Cason-Pratt, Alex Vazquez, Carlos Salazar, Hannah Tsvayberg, Kevin Clancy, Laura Morales, Shandrea Evans, Troy Taylor.
&#60;img width="2629" height="2000" width_o="2629" height_o="2000" data-src="https://freight.cargo.site/t/original/i/589f6376f5aa80acbaf5f07ffecb9ee2333918d4fd014aec05e406c788bba4a5/Trash-Zine---1-FC-BC.png" data-mid="155307321" border="0"  src="https://freight.cargo.site/w/1000/i/589f6376f5aa80acbaf5f07ffecb9ee2333918d4fd014aec05e406c788bba4a5/Trash-Zine---1-FC-BC.png" /&#62;
&#60;img width="2629" height="1652" width_o="2629" height_o="1652" data-src="https://freight.cargo.site/t/original/i/9265ca7df91c65414d3c76049879a6e05ca2ef06c63ca2c2ff94afc8decfe329/Trash-Zine---2.png" data-mid="155307315" border="0"  src="https://freight.cargo.site/w/1000/i/9265ca7df91c65414d3c76049879a6e05ca2ef06c63ca2c2ff94afc8decfe329/Trash-Zine---2.png" /&#62;&#60;img width="2629" height="1652" width_o="2629" height_o="1652" data-src="https://freight.cargo.site/t/original/i/c3c301fa241728206cb1a76c0e1f6bd19c00cf9213785ed07e0f318e74f47527/Trash-Zine---3.png" data-mid="155307316" border="0"  src="https://freight.cargo.site/w/1000/i/c3c301fa241728206cb1a76c0e1f6bd19c00cf9213785ed07e0f318e74f47527/Trash-Zine---3.png" /&#62;&#60;img width="2629" height="1652" width_o="2629" height_o="1652" data-src="https://freight.cargo.site/t/original/i/0f29743c1f811ddab12459c69f0d769acaf65425139ff092a88dba0b53d9ef6e/Trash-Zine---4.png" data-mid="155307317" border="0"  src="https://freight.cargo.site/w/1000/i/0f29743c1f811ddab12459c69f0d769acaf65425139ff092a88dba0b53d9ef6e/Trash-Zine---4.png" /&#62;&#60;img width="2629" height="1652" width_o="2629" height_o="1652" data-src="https://freight.cargo.site/t/original/i/adb502e30bce6dc01df247e5f0fec0b7649744bf32746dfd238a9bb012e198bb/Trash-Zine---5.png" data-mid="155307318" border="0"  src="https://freight.cargo.site/w/1000/i/adb502e30bce6dc01df247e5f0fec0b7649744bf32746dfd238a9bb012e198bb/Trash-Zine---5.png" /&#62;&#60;img width="2629" height="1652" width_o="2629" height_o="1652" data-src="https://freight.cargo.site/t/original/i/96c4881372a890ba1749b3793dcfd9443fd99f20de6e92b6dc2c3d532470eb13/Trash-Zine---6.png" data-mid="155307319" border="0"  src="https://freight.cargo.site/w/1000/i/96c4881372a890ba1749b3793dcfd9443fd99f20de6e92b6dc2c3d532470eb13/Trash-Zine---6.png" /&#62;&#60;img width="2629" height="1652" width_o="2629" height_o="1652" data-src="https://freight.cargo.site/t/original/i/557ac10e9a5a9d6226fdd91a4a39044e902e9cfdaa551f461e21643d39d44abe/Trash-Zine---7.png" data-mid="155307322" border="0"  src="https://freight.cargo.site/w/1000/i/557ac10e9a5a9d6226fdd91a4a39044e902e9cfdaa551f461e21643d39d44abe/Trash-Zine---7.png" /&#62;&#60;img width="2629" height="1652" width_o="2629" height_o="1652" data-src="https://freight.cargo.site/t/original/i/c27c424362e9cc498c71011a03e0fe9f61b50ed5bf9b18ebf8dc3291a13fa10d/Trash-Zine---8.png" data-mid="155307314" border="0"  src="https://freight.cargo.site/w/1000/i/c27c424362e9cc498c71011a03e0fe9f61b50ed5bf9b18ebf8dc3291a13fa10d/Trash-Zine---8.png" /&#62;&#60;img width="1924" height="1605" width_o="1924" height_o="1605" data-src="https://freight.cargo.site/t/original/i/7ec0c47f0f48e19915133fe85563ef9eff49aee01f10403ca84e32fda13b1646/Trash-Zine-Stack-Thumbnail.png" data-mid="155307320" border="0"  src="https://freight.cargo.site/w/1000/i/7ec0c47f0f48e19915133fe85563ef9eff49aee01f10403ca84e32fda13b1646/Trash-Zine-Stack-Thumbnail.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Dade Heritage Trust</title>
				
		<link>https://hyphenated.cargo.site/Dade-Heritage-Trust</link>

		<pubDate>Wed, 03 Jan 2024 15:48:08 +0000</pubDate>

		<dc:creator>Emma Cason-Pratt &#124; Hyphenated Design</dc:creator>

		<guid isPermaLink="true">https://hyphenated.cargo.site/Dade-Heritage-Trust</guid>

		<description>
	2024 Preservation Today Magazine, Dade Heritage Trust&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/10a6a7c25998447a3cd130e33fcb1e63e13189e3abf2892bd607cc2c1ecf6b5d/DHT-Cover-Magazine-Thumbnail.png" data-mid="200650130" border="0"  src="https://freight.cargo.site/w/1000/i/10a6a7c25998447a3cd130e33fcb1e63e13189e3abf2892bd607cc2c1ecf6b5d/DHT-Cover-Magazine-Thumbnail.png" /&#62;

Preservation Today is published to highlight and promote the efforts of Dade Heritage Trust, a 501c3 non-profit organization with a mission to preserve Miami-Dade County’s architectural, environmental and cultural heritage.&#38;nbsp;

Objective: I was tasked with giving the magazine a fresh new look and feel from scratch. I created three different design direction options for the client with cover and feature story mockup layouts with Google Fonts that could easily be  used consistently across all print and digital platforms. Once we narrowed it down to the final design direction, I created a full 84 page magazine layout including structures for the folios, table of contents, feature stories, and department articles.&#38;nbsp;

 Design Director: Emma Cason-Pratt
Client: Dade Heritage Trust, Christine Rupp

&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/d5c905335430156966959c810217bcb6d9b46bda6fca8abd7552d7268d086bad/DHT-Cover-Magazine-1.png" data-mid="200650129" border="0"  src="https://freight.cargo.site/w/1000/i/d5c905335430156966959c810217bcb6d9b46bda6fca8abd7552d7268d086bad/DHT-Cover-Magazine-1.png" /&#62;&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/3ab334a25eac5c68464d8c08b7bab9980e359756582f068b67028e06c65c4225/DHT--Magazine-2.png" data-mid="200650133" border="0"  src="https://freight.cargo.site/w/1000/i/3ab334a25eac5c68464d8c08b7bab9980e359756582f068b67028e06c65c4225/DHT--Magazine-2.png" /&#62;&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/8ab95aa49514ecc63dbc233cf9780fbac98faa1dd94ed6d69cf82b517890d30e/DHT--Magazine-3.png" data-mid="200650132" border="0"  src="https://freight.cargo.site/w/1000/i/8ab95aa49514ecc63dbc233cf9780fbac98faa1dd94ed6d69cf82b517890d30e/DHT--Magazine-3.png" /&#62;&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/8c105fca22f0d0cb8c46b52ec0d78564efbb5b6279ac96902d3f35546ea12ee2/DHT--Magazine-4.png" data-mid="200650131" border="0"  src="https://freight.cargo.site/w/1000/i/8c105fca22f0d0cb8c46b52ec0d78564efbb5b6279ac96902d3f35546ea12ee2/DHT--Magazine-4.png" /&#62;

Click to view full magazine


</description>
		
	</item>
		
		
	<item>
		<title>Bloomingdale's Art Direction</title>
				
		<link>https://hyphenated.cargo.site/Bloomingdale-s-Art-Direction</link>

		<pubDate>Wed, 28 Jun 2017 13:44:45 +0000</pubDate>

		<dc:creator>Emma Cason-Pratt &#124; Hyphenated Design</dc:creator>

		<guid isPermaLink="true">https://hyphenated.cargo.site/Bloomingdale-s-Art-Direction</guid>

		<description>Art Direction for Bloomingdale's


Responsible for photoshoot direction concept and art direction on set, collaboration with producers in selection of photographer, models, and/or prop stylists within budget, managment of post-production in tandem with retouching team, final layout and typography design.


	Evolution of “Fashion Director Finds”

Creative Direction: Johnathan Cassidy + Sophia Tang 
︎︎︎ Art Direction + Design: Emma Cason-Pratt

	This section was formerly a collage style spread featuring seasonal favs from each Fashion Director at Bloomingdale’s. We evolved the design to move from the montage puzzle of silhouetted laydowns to a splashier editorial spotlight with larger photography styled within environments to give the products more energy and personality. This change in design strategy resulted in content that was easier and more fun to engage with.


Designs from 2016
&#60;img width="4803" height="1725" width_o="4803" height_o="1725" data-src="https://freight.cargo.site/t/original/i/5e3c01830a8b8edb6841e7ef1c1cb4e4dd5fb7465666fe42c3d278b7314f1a0e/Portfolio_EmmaCasonPratt_Page_05.jpg" data-mid="122982559" border="0"  src="https://freight.cargo.site/w/1000/i/5e3c01830a8b8edb6841e7ef1c1cb4e4dd5fb7465666fe42c3d278b7314f1a0e/Portfolio_EmmaCasonPratt_Page_05.jpg" /&#62;

Rebranded Designs from 2017

&#60;img width="2824" height="1822" width_o="2824" height_o="1822" data-src="https://freight.cargo.site/t/original/i/b086bb287328fcfba6945f112cc89f4b6fca4082a41d7f428604e5a07dfa670c/fdf3.png" data-mid="58640069" border="0"  src="https://freight.cargo.site/w/1000/i/b086bb287328fcfba6945f112cc89f4b6fca4082a41d7f428604e5a07dfa670c/fdf3.png" /&#62;
&#60;img width="2824" height="1822" width_o="2824" height_o="1822" data-src="https://freight.cargo.site/t/original/i/6c3a2a3d66460fb301ace10a857e50ab303d1fa0332a063eaf02f4b8b7598480/fdf4.png" data-mid="58640071" border="0"  src="https://freight.cargo.site/w/1000/i/6c3a2a3d66460fb301ace10a857e50ab303d1fa0332a063eaf02f4b8b7598480/fdf4.png" /&#62;
&#60;img width="2824" height="1822" width_o="2824" height_o="1822" data-src="https://freight.cargo.site/t/original/i/1b77ffda30be363977c1008143e5185bf3265191ee3d1483f553a18daa06524c/fdf5.png" data-mid="58640072" border="0"  src="https://freight.cargo.site/w/1000/i/1b77ffda30be363977c1008143e5185bf3265191ee3d1483f553a18daa06524c/fdf5.png" /&#62;
&#60;img width="2824" height="1822" width_o="2824" height_o="1822" data-src="https://freight.cargo.site/t/original/i/94efbfd464ea3c36921081852719543f1e2c56bfdd91577c51b4d463711454f3/fdf6.png" data-mid="58640085" border="0"  src="https://freight.cargo.site/w/1000/i/94efbfd464ea3c36921081852719543f1e2c56bfdd91577c51b4d463711454f3/fdf6.png" /&#62;


	Go with the Grain EditorialCreative Direction: Prim Chuensumran • Art Direction: Emma Cason-Pratt ︎︎︎ Photographer: Travis Rathbone • Prop Stylist: Ariana Salvato
	This still life shoot was inspired by one of my favorite American sculptors, Louise Nevelson, and the wood block heel trend of Spring 2016 👡👡 All block sculpture backgrounds were created live on set!

&#60;img width="2000" height="1257" width_o="2000" height_o="1257" data-src="https://freight.cargo.site/t/original/i/6c165090b2f57b2aa70385744c852c90c260e9609c9f69ebce9dabde9263a673/wood-1.jpg" data-mid="19119388" border="0"  src="https://freight.cargo.site/w/1000/i/6c165090b2f57b2aa70385744c852c90c260e9609c9f69ebce9dabde9263a673/wood-1.jpg" /&#62;&#60;img width="2000" height="1257" width_o="2000" height_o="1257" data-src="https://freight.cargo.site/t/original/i/8fc5aec5ed63e827e843cb2090c8d0ed1f221e89660bf71570c8bcb912306325/wood-2.jpg" data-mid="19119386" border="0"  src="https://freight.cargo.site/w/1000/i/8fc5aec5ed63e827e843cb2090c8d0ed1f221e89660bf71570c8bcb912306325/wood-2.jpg" /&#62;&#60;img width="2000" height="1257" width_o="2000" height_o="1257" data-src="https://freight.cargo.site/t/original/i/70029b7229aea64a6fb20e9a4006433f977e326ff50dff966c3626b3a27712a3/wood-3.jpg" data-mid="19119385" border="0"  src="https://freight.cargo.site/w/1000/i/70029b7229aea64a6fb20e9a4006433f977e326ff50dff966c3626b3a27712a3/wood-3.jpg" /&#62;

The Boutiques / Sunset + Spring Campaign
Art Direction, Styling + Design: Emma Cason-Pratt ︎︎︎ Photographer: John Fei
&#60;img width="1350" height="1410" width_o="1350" height_o="1410" data-src="https://freight.cargo.site/t/original/i/a3cf4969d74320096e34d58232c4657b0c6e6a6346ceec5e19a085b94b0474c8/1703HOT_syndeca_book_Page_135.jpg" data-mid="58635553" border="0"  src="https://freight.cargo.site/w/1000/i/a3cf4969d74320096e34d58232c4657b0c6e6a6346ceec5e19a085b94b0474c8/1703HOT_syndeca_book_Page_135.jpg" /&#62;
&#60;img width="4367" height="1971" width_o="4367" height_o="1971" data-src="https://freight.cargo.site/t/original/i/b04f28ba81fefb1c7c031ccff7b3abc8e0d5680e6f4e11fe4237dd22e2b2e5de/Portfolio_EmmaCasonPratt_Page_06.jpg" data-mid="122982447" border="0"  src="https://freight.cargo.site/w/1000/i/b04f28ba81fefb1c7c031ccff7b3abc8e0d5680e6f4e11fe4237dd22e2b2e5de/Portfolio_EmmaCasonPratt_Page_06.jpg" /&#62;


	100% Exclusive CampaignArt Direction + Design: Emma Cason-Pratt, Marie Castiglione • Photographer: Travis Rathbone • Prop Stylist: Betim Balaman • Painter: Ken Tate
	Throwback to art school! For this shoot, I art directed the accessories photography featured in the 100% Exclusive campaign for Spring 2016. The concept was to use art terms in collaboration with American artist Ken Tate to highlight designer collaborations unique to Bloomingdale's.


&#60;img width="2154" height="2212" width_o="2154" height_o="2212" data-src="https://freight.cargo.site/t/original/i/9d9a4c438995662788104344367a6d2696ae4322a2bf229d102f07f1b36f6ef9/Catalog-Spreads-multi_xx.jpg" data-mid="19119382" border="0"  src="https://freight.cargo.site/w/1000/i/9d9a4c438995662788104344367a6d2696ae4322a2bf229d102f07f1b36f6ef9/Catalog-Spreads-multi_xx.jpg" /&#62;


	Live Large Editorial
Art Direction + Design: Emma Cason-Pratt • Photographer: Joel Stans • Miniatures artist: Phillip Nuveen
	One of my all-time favorite shoots, this story features the work of miniatures artist Phillip Nuveen. From an assortment of merchandise, I researched each brand and created moodboards for environmental prop ideas that Phillip used to bring each piece to life.


&#60;img width="1358" height="873" width_o="1358" height_o="873" data-src="https://freight.cargo.site/t/original/i/39245ab39ceb04eeaba78c6f1aa5e3577a31b96e82a8fc242a24dcc0b13ae288/large-1.jpg" data-mid="19119389" border="0"  src="https://freight.cargo.site/w/1000/i/39245ab39ceb04eeaba78c6f1aa5e3577a31b96e82a8fc242a24dcc0b13ae288/large-1.jpg" /&#62;&#60;img width="1358" height="873" width_o="1358" height_o="873" data-src="https://freight.cargo.site/t/original/i/cd7eb863026307f7ee885cf88f63bd7d96759b29b82286665473f3fc1b050451/large-2.jpg" data-mid="19119390" border="0"  src="https://freight.cargo.site/w/1000/i/cd7eb863026307f7ee885cf88f63bd7d96759b29b82286665473f3fc1b050451/large-2.jpg" /&#62;&#60;img width="1358" height="873" width_o="1358" height_o="873" data-src="https://freight.cargo.site/t/original/i/21fb1ff6880f9b21a59f796fa73ec25b9328c844355e64b02e24eeaeeb119aa0/large-3.jpg" data-mid="19119393" border="0"  src="https://freight.cargo.site/w/1000/i/21fb1ff6880f9b21a59f796fa73ec25b9328c844355e64b02e24eeaeeb119aa0/large-3.jpg" /&#62;

Spring Top Trends + Fashion Formulas &#124; &#38;nbsp;Art Direction + Design: Emma Cason-Pratt • Photographer: Travis Rathbone +&#38;nbsp;John Fei
&#60;img width="2824" height="1822" width_o="2824" height_o="1822" data-src="https://freight.cargo.site/t/original/i/1584783e23e2adb15f9814ba716e82f7d4139bc6b35c8a10b6b9a074a973ae95/trends1.png" data-mid="58640797" border="0"  src="https://freight.cargo.site/w/1000/i/1584783e23e2adb15f9814ba716e82f7d4139bc6b35c8a10b6b9a074a973ae95/trends1.png" /&#62;
&#60;img width="2824" height="1822" width_o="2824" height_o="1822" data-src="https://freight.cargo.site/t/original/i/e39f1100d3fa173158fbe80e5e078b6d3533c24fac2432fe1d7c55036a309e2a/trends-2.png" data-mid="58640809" border="0"  src="https://freight.cargo.site/w/1000/i/e39f1100d3fa173158fbe80e5e078b6d3533c24fac2432fe1d7c55036a309e2a/trends-2.png" /&#62;

&#60;img width="1350" height="1643" width_o="1350" height_o="1643" data-src="https://freight.cargo.site/t/original/i/cef7e2762fdfcd3491ab3d720a6a1a63b010b1d224cd759eaa1bb86dc879a1fd/1703HOT_syndeca_book_Page_050.jpg" data-mid="58640926" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/cef7e2762fdfcd3491ab3d720a6a1a63b010b1d224cd759eaa1bb86dc879a1fd/1703HOT_syndeca_book_Page_050.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Naturally Serious Skin Care</title>
				
		<link>https://hyphenated.cargo.site/Naturally-Serious-Skin-Care</link>

		<pubDate>Wed, 23 May 2018 19:47:55 +0000</pubDate>

		<dc:creator>Emma Cason-Pratt &#124; Hyphenated Design</dc:creator>

		<guid isPermaLink="true">https://hyphenated.cargo.site/Naturally-Serious-Skin-Care</guid>

		<description>

	
Naturally Serious 
Skin Care // Peter Thomas Roth&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e3e30141f2208db3559f7b49a0f39d8f091f2d586bb1d1bcd351f4349fe2fa1f/Youtube-Banner.png" data-mid="39727364" border="0"  src="https://freight.cargo.site/w/1000/i/e3e30141f2208db3559f7b49a0f39d8f091f2d586bb1d1bcd351f4349fe2fa1f/Youtube-Banner.png" /&#62;

As Associate Creative Director, I collaborated closely with our Creative Director, Deborah Leong, and the marketing team to set the global creative strategy to launch Naturally Serious, a cleanly-made, ethically developed skin care line targeted at eco-conscious consumers, by bringing all campaigns and brand collateral to life with strong storytelling across digital channels and retail spaces. 
Responsibilities included design of product packaging, in-store visual merchandising, education and event materials, photo and video shoot concepting, on-set art direction and post-production retouching, copywriting, and social media content creation.The Naturally Serious brand was one of the first Clean at Sephora skin care lines!


	Brand Sizzle Video for Social︎

Creative Direction, Storyboarding, and On-Set Art Direction: 
Emma Cason-Pratt&#38;nbsp; 

︎ Videographer: Julia Comita 
︎
Video Editing: Lana Yein Lim


	Brand Guide Peek&#60;img width="1200" height="901" width_o="1200" height_o="901" data-src="https://freight.cargo.site/t/original/i/284e25c58015e27732aad58bd441261589b18cfdf42ff5d0f368490173ce94b1/NS_styleguide.jpg" data-mid="39738209" border="0"  src="https://freight.cargo.site/w/1000/i/284e25c58015e27732aad58bd441261589b18cfdf42ff5d0f368490173ce94b1/NS_styleguide.jpg" /&#62;


Art Direction for Photoshoot Content&#38;nbsp; (+ 

Instagram

Engagement Stats)


&#60;img width="1814" height="1017" width_o="1814" height_o="1017" data-src="https://freight.cargo.site/t/original/i/df34e8c836f21c43e1bd68349bf5b41de6c246132b3813f32634ede478acbb1f/NS-social-stats.jpg" data-mid="57887119" border="0"  src="https://freight.cargo.site/w/1000/i/df34e8c836f21c43e1bd68349bf5b41de6c246132b3813f32634ede478acbb1f/NS-social-stats.jpg" /&#62;


	&#60;img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/f0bf863ac9b87b384812c6aef2f8b7e48b13521fef8f789f2799520d4d921eac/naturallyseriousskin_56960499_2331712337156978_7200435982729067750_n.gif" data-mid="39723519" border="0"  src="https://freight.cargo.site/w/480/i/f0bf863ac9b87b384812c6aef2f8b7e48b13521fef8f789f2799520d4d921eac/naturallyseriousskin_56960499_2331712337156978_7200435982729067750_n.gif" /&#62;
	
&#60;img width="623" height="500" width_o="623" height_o="500" data-src="https://freight.cargo.site/t/original/i/0e516d769e3062c1f5e32bb5b0551cbaf9218017a795b581b95f4d02a191a480/Chelsea_SKIN-WARRIOR.gif" data-mid="39730731" border="0"  src="https://freight.cargo.site/w/623/i/0e516d769e3062c1f5e32bb5b0551cbaf9218017a795b581b95f4d02a191a480/Chelsea_SKIN-WARRIOR.gif" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1393" height="1947" width_o="1393" height_o="1947" data-src="https://freight.cargo.site/t/original/i/2bd15966f892387f60b5fad76c547458274625778d342bcbc99157f32c931964/NS_collage.png" data-mid="39729164" border="0"  src="https://freight.cargo.site/w/1000/i/2bd15966f892387f60b5fad76c547458274625778d342bcbc99157f32c931964/NS_collage.png" /&#62;
	
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3e6f7752e08e97c19237a0a430f4fc714ec15f0e5ca694cdfd2e78cac42f3f78/naturallyseriousskin_50783045_2115453161864364_8013638079112805390_n-1.jpg" data-mid="57886297" border="0"  src="https://freight.cargo.site/w/1000/i/3e6f7752e08e97c19237a0a430f4fc714ec15f0e5ca694cdfd2e78cac42f3f78/naturallyseriousskin_50783045_2115453161864364_8013638079112805390_n-1.jpg" /&#62;
	&#60;img width="800" height="1092" width_o="800" height_o="1092" data-src="https://freight.cargo.site/t/original/i/3d6131ab584a6a5ed21bc09dae462e07a593d57b1360dc52b0735f521ef9746b/ns-collage-3.gif" data-mid="39744875" border="0"  src="https://freight.cargo.site/w/800/i/3d6131ab584a6a5ed21bc09dae462e07a593d57b1360dc52b0735f521ef9746b/ns-collage-3.gif" /&#62;

	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7042d8da743188b7fa54e727ac128adb8959b72ec7064d79b00e893d72a4af0/CLEANSER-repeat-pattern.gif" data-mid="22104477" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/b7042d8da743188b7fa54e727ac128adb8959b72ec7064d79b00e893d72a4af0/CLEANSER-repeat-pattern.gif" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec4c16bb285df8fd7ed986ad40100d1dde9dc13cf8b00b6be51f795502ecf957/lip-repeat-pattern.gif" data-mid="22104610" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/ec4c16bb285df8fd7ed986ad40100d1dde9dc13cf8b00b6be51f795502ecf957/lip-repeat-pattern.gif" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7e302cf7997fdf88410bf90068f68163cf57389de2356bd45d304cffab995e2d/naturallyseriousskin_52922712_641139169637047_3026161810865609242_n.jpg" data-mid="57886302" border="0"  src="https://freight.cargo.site/w/1000/i/7e302cf7997fdf88410bf90068f68163cf57389de2356bd45d304cffab995e2d/naturallyseriousskin_52922712_641139169637047_3026161810865609242_n.jpg" /&#62;


	Countless hours on set ︎ ︎
	&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/2624cae041f52acf01ee3e355b9b9ef1c51f1d4c8e41ccb7a8bc7f009a9dd81b/IMG_4743.JPG" data-mid="57886840" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/2624cae041f52acf01ee3e355b9b9ef1c51f1d4c8e41ccb7a8bc7f009a9dd81b/IMG_4743.JPG" /&#62;


Wesbite Launch DesignIn collaboration with the tiny but mighty NS team, I wireframed and designed the front-end website for our brand launch. It was such an exciting day when we finally went live!&#60;img width="1600" height="910" width_o="1600" height_o="910" data-src="https://freight.cargo.site/t/original/i/9bf354038840f70caed30e494ecce81fd22ba58b6a49570250e5cb229a0cf497/macbook-website_02.gif" data-mid="39740990" border="0"  src="https://freight.cargo.site/w/1000/i/9bf354038840f70caed30e494ecce81fd22ba58b6a49570250e5cb229a0cf497/macbook-website_02.gif" /&#62;


&#60;img width="1445" height="3344" width_o="1445" height_o="3344" data-src="https://freight.cargo.site/t/original/i/821bf2eaa4eed608204e5690096c59355353f90a2fe9ead9c0231f93777c6f3c/NSS_ABOUT_US_DESKTOP_031119.png" data-mid="39724261" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/821bf2eaa4eed608204e5690096c59355353f90a2fe9ead9c0231f93777c6f3c/NSS_ABOUT_US_DESKTOP_031119.png" /&#62;

	&#60;img width="1073" height="2064" width_o="1073" height_o="2064" data-src="https://freight.cargo.site/t/original/i/15aea2577870fd8b46cf8f356751ba6bcb0d3dbf38661dd02fa807795cb8bfe7/NS_web-on-mobile.gif" data-mid="122972319" border="0"  src="https://freight.cargo.site/w/1000/i/15aea2577870fd8b46cf8f356751ba6bcb0d3dbf38661dd02fa807795cb8bfe7/NS_web-on-mobile.gif" /&#62;


Email Campaigns
&#60;img width="3521" height="2295" width_o="3521" height_o="2295" data-src="https://freight.cargo.site/t/original/i/c1ec83a9dc110d935d9131a94690185293c21af78d706a7a56300b499e26d2d5/Portfolio_EmmaCasonPratt_Page_02.jpg" data-mid="122969009" border="0"  src="https://freight.cargo.site/w/1000/i/c1ec83a9dc110d935d9131a94690185293c21af78d706a7a56300b499e26d2d5/Portfolio_EmmaCasonPratt_Page_02.jpg" /&#62;


Marketing Swag + Sephora In-Store Experience

&#60;img width="3439" height="2779" width_o="3439" height_o="2779" data-src="https://freight.cargo.site/t/original/i/342497597edf599f29345aeed65b5342b30fdfc2ffc13a74c77ede65acd8fa50/CANVAS-TOTE-FINAL-MOCKUP-2019.png" data-mid="39723138" border="0"  src="https://freight.cargo.site/w/1000/i/342497597edf599f29345aeed65b5342b30fdfc2ffc13a74c77ede65acd8fa50/CANVAS-TOTE-FINAL-MOCKUP-2019.png" /&#62;
&#60;img width="1080" height="721" width_o="1080" height_o="721" data-src="https://freight.cargo.site/t/original/i/9bee45a95be4fd29fa36124c61571e7a48dfb73411f373d4a0c722a3559ee8c3/DSC_7495.jpg" data-mid="22104601" border="0"  src="https://freight.cargo.site/w/1000/i/9bee45a95be4fd29fa36124c61571e7a48dfb73411f373d4a0c722a3559ee8c3/DSC_7495.jpg" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/8e5a38b1338d07538bfd5b6d7f4cada1d9049c0f60dd92ba7e0ced5963100eb4/Sephora_EducationRendering.png" data-mid="39738318" border="0"  src="https://freight.cargo.site/w/1000/i/8e5a38b1338d07538bfd5b6d7f4cada1d9049c0f60dd92ba7e0ced5963100eb4/Sephora_EducationRendering.png" /&#62;
&#60;img width="2178" height="2090" width_o="2178" height_o="2090" data-src="https://freight.cargo.site/t/original/i/01908ca2946f044f0b421493f86dc6c9722dacfe47d2d8360687864c5f8e6bae/Naturally-Serious-Endcap-Design.PNG" data-mid="147355275" border="0"  src="https://freight.cargo.site/w/1000/i/01908ca2946f044f0b421493f86dc6c9722dacfe47d2d8360687864c5f8e6bae/Naturally-Serious-Endcap-Design.PNG" /&#62;


	Product Packaging + Gift Box

I created the packaging for our skin care collection, including the bottle/container label art and outside box. I’m really proud of the effort our team took to ensure all of the packaging was green-friendly. The paper used for the cartons holds a Forestry Stewardship Counsil (FSC) certificate. Plus, all of the cartons are produced in a carbon neutral facility and made with wind power!First Launch Product Packaging Line Up:&#60;img width="3131" height="854" width_o="3131" height_o="854" data-src="https://freight.cargo.site/t/original/i/aa46d2cade587e0817e4b905709c2f89f55b5adaaf71f790616b904101b185b0/Full-Lineup.png" data-mid="152942561" border="0"  src="https://freight.cargo.site/w/1000/i/aa46d2cade587e0817e4b905709c2f89f55b5adaaf71f790616b904101b185b0/Full-Lineup.png" /&#62;


	&#60;img width="1080" height="1082" width_o="1080" height_o="1082" data-src="https://freight.cargo.site/t/original/i/7c9d6140c0b2c2dfbe73dbef963b41265e99cba7569cb80b80924aee6b88b9cd/000847-SkinWarrior.jpg" data-mid="22104474" border="0"  src="https://freight.cargo.site/w/1000/i/7c9d6140c0b2c2dfbe73dbef963b41265e99cba7569cb80b80924aee6b88b9cd/000847-SkinWarrior.jpg" /&#62;
	&#60;img width="1700" height="2036" width_o="1700" height_o="2036" data-src="https://freight.cargo.site/t/original/i/9590ac10a383e41c1fb6d1790f365060aa18ce048b565d452cf789ca06d8b975/181018_NSS_SkinWarriorSupercharge_009.jpg" data-mid="32954800" border="0"  src="https://freight.cargo.site/w/1000/i/9590ac10a383e41c1fb6d1790f365060aa18ce048b565d452cf789ca06d8b975/181018_NSS_SkinWarriorSupercharge_009.jpg" /&#62;
Second Launch Packaging Moodboards:

&#60;img width="1000" height="827" width_o="1000" height_o="827" data-src="https://freight.cargo.site/t/original/i/2c305bee817be7a9e712754ae3b66f20ad96f607e61a45718411e57b9ba5b500/NS_Moodboards3.jpeg" data-mid="152941691" border="0"  src="https://freight.cargo.site/w/1000/i/2c305bee817be7a9e712754ae3b66f20ad96f607e61a45718411e57b9ba5b500/NS_Moodboards3.jpeg" /&#62;
&#60;img width="750" height="715" width_o="750" height_o="715" data-src="https://freight.cargo.site/t/original/i/7f3bc47ad238266d84cb25e7ebc3571c716e1eee6418026f60cba9c89a4e6202/NS_Moodboards.jpeg" data-mid="152941693" border="0"  src="https://freight.cargo.site/w/750/i/7f3bc47ad238266d84cb25e7ebc3571c716e1eee6418026f60cba9c89a4e6202/NS_Moodboards.jpeg" /&#62;
&#60;img width="750" height="804" width_o="750" height_o="804" data-src="https://freight.cargo.site/t/original/i/b428aad7f234e9ea892c7d4850696313fda518335a513bd7adf60a629174afe4/NS_Moodboards2.jpeg" data-mid="152941692" border="0"  src="https://freight.cargo.site/w/750/i/b428aad7f234e9ea892c7d4850696313fda518335a513bd7adf60a629174afe4/NS_Moodboards2.jpeg" /&#62;

Specialty Gift Box:
&#60;img width="3009" height="3124" width_o="3009" height_o="3124" data-src="https://freight.cargo.site/t/original/i/c7cb0fdf197957eef90704766b9dea047a812290bd1ddd1a1ce559b5187c8ffb/NS_MakeupArtistMailing_9x12x4-2.png" data-mid="57887843" border="0"  src="https://freight.cargo.site/w/1000/i/c7cb0fdf197957eef90704766b9dea047a812290bd1ddd1a1ce559b5187c8ffb/NS_MakeupArtistMailing_9x12x4-2.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>More to Parkinson's</title>
				
		<link>https://hyphenated.cargo.site/More-to-Parkinson-s</link>

		<pubDate>Wed, 14 Aug 2024 20:59:53 +0000</pubDate>

		<dc:creator>Emma Cason-Pratt &#124; Hyphenated Design</dc:creator>

		<guid isPermaLink="true">https://hyphenated.cargo.site/More-to-Parkinson-s</guid>

		<description>
	Branding Development and Redesign for More to Parkinson’s
&#60;img width="1620" height="1852" width_o="1620" height_o="1852" data-src="https://freight.cargo.site/t/original/i/8e6d68ceef46cb56798722d1dad527ba4f4042df6c7122992e6e4ecf398d0f7f/Screenshot-2025-08-15-at-6.11.21PM.png" data-mid="237075719" border="0"  src="https://freight.cargo.site/w/1000/i/8e6d68ceef46cb56798722d1dad527ba4f4042df6c7122992e6e4ecf398d0f7f/Screenshot-2025-08-15-at-6.11.21PM.png" /&#62;
At Heartbeat, we had an amazing opportunity to partner with actor Ryan Reynolds to launch a new campaign for More to Parkinson’s focused on his family’s struggle with Parkinson’s disease. Most people know Parkinson’s as a devastating movement disorder, but 50% of affected people also develop hallucinations and delusions. These symptoms can be just as devastating – not only to the patient – but also to their loved ones. Through this campaign, Ryan wanted to raise awareness of these lesser-known symptoms by opening up about the impact it had on his relationship with his father James. Their story is heartbreaking but not uncommon. Thankfully it might be just what the Parkinson’s community needs to bring these symptoms to the forefront and advocate for effective treatment. 

 Our team was tasked with an overhaul redesign of their existing website and all printed/digital materials for both doctors and patients/families/caregivers. We developed a new look and feel including a completely new logo, type treatment, color palette, and updated set of icons. We also worked with Ryan’s team to create interviews and video content for TV, digital banners, and social media.

Live site at moretoparkisons.com.

MM+M: “Ryan Reynolds, Acadia Pharmaceuticals roll out More to Parkinson’s campaign”

Creative Leads: Emma Cason-Pratt, Sam Tessendorf, Brynn Jacobi, Jen Wenrich
Additional Creative Support: Damon Barrs, Renee Vetrano

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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/561f6a4d92b344e6577f3f37651c3b3d7abccc3412267f9e91cb61c05faffa87/MTP-Logo-Explorations_R2_Group_opener.png" data-mid="216379695" border="0"  src="https://freight.cargo.site/w/1000/i/561f6a4d92b344e6577f3f37651c3b3d7abccc3412267f9e91cb61c05faffa87/MTP-Logo-Explorations_R2_Group_opener.png" /&#62;
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