Branding Development and Redesign for More to Parkinson’s

At Heartbeat, we had an amazing opportunity to partner with actor Ryan Reynolds to launch a new campaign for More to Parkinson’s focused on his family’s struggle with Parkinson’s disease. Most people know Parkinson’s as a devastating movement disorder, but 50% of affected people also develop hallucinations and delusions. These symptoms can be just as devastating – not only to the patient – but also to their loved ones. Through this campaign, Ryan wanted to raise awareness of these lesser-known symptoms by opening up about the impact it had on his relationship with his father James. Their story is heartbreaking but not uncommon. Thankfully it might be just what the Parkinson’s community needs to bring these symptoms to the forefront and advocate for effective treatment.

Our team was tasked with an overhaul redesign of their existing website and all printed/digital materials for both doctors and patients/families/caregivers. We developed a new look and feel including a completely new logo, type treatment, color palette, and updated set of icons. We also worked with Ryan’s team to create interviews and video content for TV, digital banners, and social media.

Live site at moretoparkisons.com.

MM+M: “Ryan Reynolds, Acadia Pharmaceuticals roll out More to Parkinson’s campaign”

Creative Leads: Emma Cason-Pratt, Sam Tessendorf, Brynn Jacobi, Jen Wenrich
Additional Creative Support: Damon Barrs, Renee Vetrano